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This website has the following on the web page, "Haab Designer Jewellers, is your jeweller of choice in Launceston, Tasmania." We viewed that the web site also said " We are your diamond and pearl specialist." It also said " As your local Antwerp Diamond Broker, we travel to Belgium to hand pick diamonds. With over 20 years of experience in design and manufacture, we can create one-of -a-kind pieces. Our friendly and knowledgeable staff will be delighted to assist you in finding that exceptional piece, whatever the occasion." The header had antwerp as the highest ranking search term. It is followed by diamonds, engagement, and rings which isn't as ranked as highly as antwerp. The next words they uses is ring. launceston was included and might not be viewed by search engines.